§ About · Alex Corvin · Sixteen years in design, twenty-three in the industry
Hi, I’m Alex, brand strategist and identity designer.
I have run Corv Studio (formerly Corvin Designs) since 2010, building brand identities for founders, practitioners and organizations. Whether you are starting something new or rebuilding one that no longer reflects the work, I will work through it with you. Directly. No layers between you and the work.
At a glance
- Name
- Alex Corvin
- Role
- Founder and creative director, Corv Studio (formerly Corvin Designs)
- Practice
- Brand strategy and identity design
- Founded
- 2010
- Clients
- Remote, worldwide
Sixteen years. One studio. No middle layers.
Every engagement is worked directly with me. No account managers, no junior designers, no off-the-shelf solutions.
Most agencies sell layers. You hire them, then your account manager briefs the strategist, who briefs the designer, who hands off to the production team. By the time the work reaches you, it has been through five filters.
I work differently. No filters, no hand-offs, no losing the thread. Sixteen years of running this studio means I’ve already had every uncomfortable conversation, every late-stage pivot, every “we changed our mind” moment. You’re hiring the person who’s seen it before.
Every strategic decision starts from evidence. When I define your target audience and positioning, it is backed by clear, real-world information about your business, not a mood board.
§ 02 · Pattern recognition
What I’ve been hired to fix.
Brands guessing at their own customers
Businesses holding years of revenue and customer data that had never been evaluated for positioning. The fix is to build the strategy on that data before design work starts.
Often resolved with → Brand Identity & Strategy
Brands that looked inconsistent everywhere
Companies whose social, sales materials and website all looked like different brands. The fix is usually one person doing the applied work, not a rotating cast of freelancers.
Often resolved with → Brand Design Subscription
Brands assembled quickly at the start
Founders who launched with a logo and a set of templates made in a weekend, and are now paying for it in mixed messages and rework. The fix is a proper foundation, often a refresh before a full rebuild.
Often resolved with → Brand Refresh
Identities handed over with no rules
Brands delivered as a folder of files with no guidance on how to use them, so every new piece drifts from the last. The fix is guidelines written for the team that carries the work forward.
Often resolved with → Brand Identity & Strategy
§ Who I work with
Who I work with.
I work with people who value quality over speed, legacy over trends, and who treat design as a discipline, not a deliverable. Most engagements are with clients who have a defined budget, a clear mandate, and a team that will carry the work after launch.
Non-profits and foundations
Mission-driven organizations whose brand and public materials have to do as much work as the mission does.
Brand Identity & Strategy · Brand Design Subscription
Research and academic institutions
Universities, research centers and policy institutes with findings that need to reach people outside the field, and an identity that carries the institution’s credibility.
Brand Identity & Strategy · Brand Refresh
Public-sector programs and initiatives
Agencies and funded initiatives in health, justice and public policy that need an identity their staff, partners and the public can recognize and trust.
Brand Identity & Strategy · Brand Design Subscription
Established businesses
Companies past the startup stage, with revenue and customers that have outgrown their brand. B2B brand strategy and ongoing design.
Brand Identity & Strategy · Brand Refresh · Brand Design Subscription
Alex has not only supported me from a tactical perspective but he’s also coached me through numerous processes and realizations when it comes to launching my business. His knowledge of entrepreneurship and design has helped me tremendously and he’s become a friend and trusted advisor.
Questions.
What does a brand strategy consultant do?
A brand strategy consultant defines how a business is positioned: who it serves, what it stands for, and how it differs from competitors. In my practice that work starts with an evaluation of your revenue, customer and market data, and ends with a visual identity system built on it.