Insights.

Notes on brand strategy, design as a discipline, and what makes a business identity hold under pressure. Written between engagements. Published when there's something worth saying.

CORV / INSIGHTS

Alex Corvin 6/19/26 Alex Corvin 6/19/26

The Brief that Arrived Finished

Alex Corvin 5/29/26 Alex Corvin 5/29/26

The Scope

Alex Corvin 5/22/26 Alex Corvin 5/22/26

The Handoff

Alex Corvin 5/15/26 Alex Corvin 5/15/26

The Hidden Principal

Alex Corvin 5/14/26 Alex Corvin 5/14/26

The Fear Rationale

Alex Corvin 5/13/26 Alex Corvin 5/13/26

The Discovery Conversation

Alex Corvin 5/5/26 Alex Corvin 5/5/26

The Prompt Isn't the Strategy

Alex Corvin 5/2/26 Alex Corvin 5/2/26

The Case for Refusing Clients

Refusing the wrong client isn't a luxury you earn at scale. It's the first design decision you make on every engagement, and every other decision flows from it.

Alex Corvin 4/29/26 Alex Corvin 4/29/26

Structural Integrity: What Swiss Design Actually Teaches About Business Identity

Swiss design isn't an aesthetic, it's an operating system. How grid, hierarchy, and typography as a thinking framework applies to building brand systems that hold under real load.