§ Insights · Field notes from independent practice
12 essays · updated 2026-05-15
Insights.
Notes on brand strategy, design as a discipline, and what makes a business identity hold under pressure. Written between engagements. Published when there's something worth saying.
CORV / INSIGHTS
Structural Integrity: What Swiss Design Actually Teaches About Business Identity
Swiss design isn't an aesthetic, it's an operating system. How grid, hierarchy, and typography as a thinking framework applies to building brand systems that hold under real load.