Insights.

Notes on brand strategy, design as a discipline, and what makes a business identity hold under pressure. Written between engagements. Published when there's something worth saying.

CORV / INSIGHTS

Alex Corvin 5/15/26 Alex Corvin 5/15/26

The Hidden Principal

Alex Corvin 5/14/26 Alex Corvin 5/14/26

The Fear Rationale

Alex Corvin 5/13/26 Alex Corvin 5/13/26

The Discovery Conversation

Alex Corvin 5/2/26 Alex Corvin 5/2/26

The Case for Refusing Clients

Refusing the wrong client isn't a luxury you earn at scale. It's the first design decision you make on every engagement, and every other decision flows from it.